Understanding ocean literacy and ocean climate related behaviour in the UK

Organisation	OCT & DEFRA
Date published	Oct 2020
Format	Report - 96 Pages
How long will it take to read?	120 minutes
Download link	Click here

This report is the first in a series and reviews the links between ocean literacy and behaviour change.

Along with reviewing and examining indicators and existing surveys and secondary datasets relevant to ocean literacy and climate-related behaviour change.

It summaries by providing recommendations on indicators and supporting datasets relevant to ocean literacy and climate-related behaviour change.

Key Takeaways

In-depth review of the links between ocean literacy & behaviour change
Exploring how we shift to a more than just knowledge approach – to include awareness, attitude, communication, behaviour & activism
Exploring why we need to transform ocean literacy into behaviours and actions that promote ocean sustainability
Exploring frameworks for pro-environmental behaviour change – stewardship, environmental citizenship, marine citizenship, nature and ocean connectedness
Exploring the additional dimensions to consider within ocean literacy and behaviour change – emotions, access, experience, proximity, social values, motivations, trust & transparency
In-depth review of surveys relating to ocean literacy and climate change behaviours from the UK & EU

About the Project

We Are Ocean is a collective of organisations motivated by a healthy ocean who are seeking to raise ocean literacy in culture - namely our understanding of the intimate human relationship to the biggest life support system on earth - the ocean.

[email protected]