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ISPO Message Wheels

Date publishedNovember 2020
How long will it take to read?10 minutes
Download linkClick here

How to change the narrative of the ocean.

Key Takeaways

The aim is to consistently portray that there is one ocean and that it is all connected, with itself, with the climate and with us.

Comms notes –
* Ocean as singular
* Highlight the ‘at least’ when talking about the 30% global target of ocean protection by fully or highly protected MPAs
* It should be recognised that most of the oxygen generated by the ocean, was created historically.
* People often talk about ‘managing the ocean’, we can’t, we can manage our activities in the ocean.