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How to Talk About the Ocean so that People Will Listen

OrganisationFrameworks & Gulbenkian
Date publishedMay 2020
FormatQuick Guide - 12 Pages
How long will it take to read?15 mins
Download linkClick here

This toolkit is for anyone who talks about:

  • the ocean
  • climate change
  • nature

to different audiences including the public, politicians, policymakers and businesses. It is based on comprehensive research with the UK public.

Key Takeaways

Three Ways to Talk About the Ocean:

  1. Talk about the health of the ocean.
  2. Explain how the ocean’s health has been harmed over time, harming our own health.
  3. Turn to the future and be clear that we can and should make things better.

Useful Frameworks –
Do & Don’t Checklist & Message Map

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About the Project


We Are Ocean is a collective of organisations motivated by a healthy ocean who are seeking to raise ocean literacy in culture - namely our understanding of the intimate human relationship to the biggest life support system on earth - the ocean.

[email protected]

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Creative Commons License
This work is licensed under a Creative Commons License.