As part of our research for the WAVES framework, we’ve built a directory of Ocean Literacy reports. You’ll find an overview of each report below – click through to see our key takeaways, plus a link to the report so you can read it in full.
Each report has also been categorised under our WAVES framework so you can either search by name of report or phase of the framework.
Click here to see the WAVES framework.
Filter by keywords:
November 2023
This report is the culmination of our work with the We are Ocean community over the last 12 months.
Our aim has been to better understand what the community looks like now, how community members are engaging and what a collective vision for the community might look like.
For this project we worked alongside members of the We are Ocean community, All the Elements founder Soraya Abdel-Hadi, illustrator Jasmine Hortop & designer Caro Weisberg. Much love also goes to Dan Burgess & Sue Ranger, two of the original We are Ocean founders for their support & insights throughout.
2019
A messaging guide for advocates: This guide is designed so that you can:
Find the information you need quickly while developing new messaging or revising existing messages; Better understand the mindsets of diverse audiences who love the ocean and are willing to take action to support it; and understand the research behind our recommendations on how to develop effective messaging to motivate target audiences to take action.
Keywords: experiences, viewpoint
October 2020
During the recovery phase of COVID-19, the challenge will be how to sustain a green recovery and effectively communicate the need to address other crises, such as the climate emergency and the rapidly degrading ocean. This paper sets out an evolution of the narrative to put the ocean centre stage in such recovery processes.
Keywords: experiences, stories
2017
This toolkit provides to educators and learners worldwide the innovative tools, methods, and resources to understand the complex ocean processes and functions and, as well, to alert them on the most urgent ocean issues. It also presents the essential scientific principles and information needed to understand the cause-effect relationship between individual and collective behavior and the impacts that threaten the ocean health.
Keywords: awe and wonder, experiences, wisdom
November 2020
How to change the narrative of the ocean.
Keywords: stories
November 2020
A map showing the ocean as one connecting body of water with no borders.
Keywords: awe and wonder
November 2020
How to change the narrative of the ocean.
Keywords: stories
2018
Highlights the milestones within the field of OL from 2002 to 2018.
August 2018
This development plan provides the recommended roadmap for developing a Canadian Ocean Literacy Strategy.
Keywords: awe and wonder, experiences, viewpoint, wisdom
Exploring our connection to the ocean and why some people have such strong relationships with it and identifying threats - tourism, over development of coastal communities, declining fishing industry and asking - what is the value of the ocean ?
Keywords: experiences, stories, viewpoint, wisdom
May 2020
This toolkit is for anyone who talks about:
to different audiences including the public, politicians, policymakers and businesses. It is based on comprehensive research with the UK public.
Keywords: stories, viewpoint
March 2020
The David and Lucile Packard Foundation works with partners to ensure the long-term health of the ocean by investing in country-level and global strategies that help improve our ocean’s sustainability.
To better engage citizens and governments alike, the Foundation partnered with Kantar to conduct a robust public opinion study of people’s perceptions on the ocean and related environmental issues in six Pacific Rim countries where the Foundation supports work to promote ocean health: The United States, China, Japan, Indonesia, Mexico, and Chile.
Keywords: viewpoint, wisdom
March 2020
The David and Lucile Packard Foundation works with partners to ensure the long-term health of the ocean by investing in country-level and global strategies that help improve our ocean’s sustainability.
To better engage citizens and governments alike, the Foundation partnered with Kantar to conduct a robust public opinion study of people’s perceptions on the ocean and related environmental issues in six Pacific Rim countries where the Foundation supports work to promote ocean health: The United States, China, Japan, Indonesia, Mexico, and Chile.
Keywords: viewpoint, wisdom
This guide takes you through 10 tips and tricks for giving the ocean a voice. It was pulled together by Dancing Fox drawing on the insights gathered by the Frameworks Institute as part of the report “Getting Below the Surface”.
Keywords: awe and wonder, stories, viewpoint, wisdom
Oct 2020
This report is the first in a series and reviews the links between ocean literacy and behaviour change.
Along with reviewing and examining indicators and existing surveys and secondary datasets relevant to ocean literacy and climate-related behaviour change.
It summaries by providing recommendations on indicators and supporting datasets relevant to ocean literacy and climate-related behaviour change.
Keywords: experiences, viewpoint, wisdom
Understanding the public’s existing ways of thinking about the ocean reveals a set of initial recommendations for communicators – strategies for avoiding unproductive ways of thinking and tapping into patterns of reasoning that increase understanding and motivate engagement.
Keywords: awe and wonder, viewpoint, wisdom
June 2018
It is clear that there needs to be more understanding about our connection to the ocean and its connection to us.
This report shares key findings, with examples of inspiration and possibility and suggests ideas and approaches with potential to accelerate an ocean literate culture.
Keywords: stories, viewpoint
We Are Ocean is a collective of organisations motivated by a healthy ocean who are seeking to raise ocean literacy in culture - namely our understanding of the intimate human relationship to the biggest life support system on earth - the ocean.
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